How to Stop the Cycle of Public Image Issues
Public image crises are inevitable, but public image crisis management is not. This article will cover how to stop the cycle of public image issues before they start.
The first step is to take a look at what might be causing your company or organization’s current problem. To do this, it’s useful to identify the key stakeholders in your situation and what they want from you. For example, if you are a politician running for office, it might make sense to talk with your campaign team about whether or not you are doing enough outreach or meeting with voters. If you are an executive at an advertising agency that has had problems with their ads being too offensive in the past, then it might be best to get feedback from clients about these issues before discussing them internally.
Social Media And The Impact It’s Having On Your Public Image
The more social media accounts one has, the more likely it is that one will eventually make a social media mistake.
Not only is there an increase in the number of social media accounts for a person, but also the potential for mistakes to be made. The higher risk for mistakes results in a greater chance that something could go wrong and have a negative impact on your public image.
What is the Relationship between Public Image and Personal Branding?
Public image and personal branding are often used interchangeably. But, they are not the same. Public image is a persona that is projected out to the public. It is also a representation of what someone values as well as their values and beliefs about themselves. Personal branding on the other hand is a strategy for shaping your career and it includes aspects such as your resume, skills, professional experience, education, etc.